World Cup

The growth in consumption along withthese record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience," says ICC Chief Executive Manu Sawhney.

• #CWC19 video content nets over 4.6 billion views
• 3.5 billion minutes watched across Facebook and YouTube
• 31 million #CWC19 tweets

The International Cricket Council today released the final digital content viewing figures for the ICC Men’s Cricket World Cup 2019 confirming the event’s position as one of the world’s most watched sporting events.

Relevant and engaging match and non-match day content ensured record-breaking levels of fan engagement across ICC digital platforms and social media channels. Video content across ICC digital platforms delivered over 3.6 billion views with a further 1 billion views coming via ICC’s official digital clips licensees.

The event also saw record numbers on Twitter and Instagram with a number of videos reaching more than 3 million views. The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. Whilst on Facebook, there were over 1.2 billion minutes of content watched, over 10 billion impressions and over 68 million engagements.

ICC Chief Executive Manu Sawhney said: “The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content.

“The ICC’s focus on fan engagement, both in terms of deepening existing fan interaction with the sport and bringing new fans to the game has been driven by data and analytics. This enabled us to anticipate and respond to the demands of cricket’s one billion plus fans around the world and make this World Cup the most digitally consumed ever.””

The most watched video on ICC’s Twitter page was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident captured during a break between overs.